Securing the mobile TV business model

Gemalto provides mobile network operators launching mobile TV services with the means to protect their business. We offer dedicated Mobile TV cards that are the most sophisticated and secure cards on the market, not to mention a range of comprehensive services to secure content from mobile TV service providers.

As a pioneer in Mobile TV with some of the earliest references on the market (3 Italy, MTN RSA, M1, Starhub, Singtel, Mediacorp), Gemalto brings the highest level of security and flexibility based on USIM technology. This gives our customers privacy and control of their access programs.

UpTeq Mobile TV SIM cards
  • Securely host the mobile TV CAS (Conditional Access System) application specified by the different standards bodies (OMA BCAST SCP, MBMS, OSF)
  • Support the functional evolutions needed for mobile operators' commercial offers
  • Maintain the highest levels of security (of the Mobile TV cards) over time

Unique differentiators
  • Strong experience : we are the first USIM card manufacturer to provide a full package to mobile network operators as well as a standardization for mobile TV
  • High level of security: based on USIM technology, reinforced using the most advanced defense techniques
  • SIM update: Easy update or activation of programs over the air

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Giving your subscribers the best in Mobile TV

Gemalto proposes a complete offer for Mobile TV service operators to secure access to TV services broadcasted to end-users over their portable mobile TV terminals.
The solution is based on a range of dedicated SIM and microSDTM products, certified by recognized external laboratories, and implements the highest security features available on the market. Additional services, such as audience monitoring based on SIM, and OTA card administration complement this offer, bringing our customers the best mobile TV experience.

UpTeq Mobile TV SIM cards
  • Service protectionMobile TV SIM cards incorporate an absolutely unique set of advanced security enhancements that make it the most secure platform on the market. They efficiently protect sensitive data and applications such as CAS or for Audience monitoring.
  • Post-issuance flexibility: With the constant market modernization, UpTeq Mobile TV SIM cards allow operators to upgrade embedded applications to improve functionality (and support new business models).
  • PartnershipsIn the context of OSF projects, many CAS providers (including NagraVision, Irdeto, NDS and Viaccess) have already ported their application onto our platform. Therefore, we have developed a range of solutions integrating a number of Mobile TV head end system providers and handsets manufacturers.
  • Technical and business supportIn order to help operators move from trials to mass deployment, UpTeq Mobile TV SIM cards can be widely deployed and then activated individually when the subscriber requests the service.
  • A complete range of cards and applicationsThe current Gemalto product portfolio is composed of UpTeq Mobile TV SIM (128KB, 256KB, 350KB) supporting OSF (provided by partners), OMA BCAST SCP, parental control, and Audience monitoring applications, and microSDTM (0GB, 1GB, 2GB) to address portable TV terminals where the SIM is not present.



Our Mobile TV Offer brings
  • Time-to-marketBy using the latest generation Operating Systems providing flexibility for card customization, or new silicon technology such as flash to optimize the issuance phase, operators benefit from improved reactivity on the market.
  • Post-issuance software upgradeAllows you to increase the card life time by offering software upgrades, even when the card is on the field:
    - To securely upgrade an application without losing data
    - To securely upgrade part of the OS, or to add securely new features, enabling operators to deploy new services fast.
  • One to one marketing - The advanced architecture of the Operating System brings additional flexibility. With the implementation of services and applications as plugs, you can offer your end-users a "One to One" content profile by adapting services and applications according to their needs evolution.
    - On the Mobile TV high memory card range, SCWS (Smart Card Web Server) technology is used to enable mobile phone users to view the contents of their SIM card as if they were surfing on the internet.

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What mobile TV could mean to you…

Offering a mobile TV service brings portability to an activity usually confined to the home. Watching TV over your mobile phone gives your handset an added dimension and brings certain benefits to both the operator and the subscriber.


For Mobile Network Operators

Securing the mobile TV business model

  • Gemalto's UpTeq Mobile TV offer enables you to
    • Increase the average revenue per user with easy offer positioning and user scenarios
    • Access new service bundling with one-to-many broadcasting capability
    • Earn additional revenue via interactive network services (voting, chatting, purchasing)
    • Offer unique program channels that allow brand differentiation

For End-users

Bringing a unique experience for each user

  • Mobile TV brings flexibility, independence and a sense of control
    • Access independence and flexibility: anytime anywhere
    • Control, confidence & security: users can watch their favorite program every day at the same time
  • Mobile TV enables an enhanced personal and intimate viewing experience
    • Personalization: Each mobile device is increasingly adapted to each end user profile, offering a tailor-made user experience
    • Privacy: Watch what you want when you want where you want, without prying eyes.
  • No more down time
    • Mobile TV fills those blanks in the day - Whether on the bus or in a waiting room, make the most of that downtime to catch up on breaking news, highlights or sporting events

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For mobile TV, there is no One Size Fits All…


Different countries and different operators all have their own regulations and customs to respect, which makes providing a simple, widespread solution virtually impossible.


Unicast versus Broadcast

Let’s take a look at the different options.

  • Unicast This establishes a 1-2-1 relationship between the operator and the subscriber in order to deliver streamed content. Although other subscribers may receive the same content at the same time, each data stream is completely unique.

    Such a solution works fine where the network is not congested, but as Mobile TV services adoption increases, operators are looking to broadcast technologies to overcome the capacity problems of wireless networks
  • Broadcast Broadcast implies the delivery of programs to multiple users simultaneously

    It can handle an infinite number of users and has a limited impact on a network's quality of service. The greater the number of users in a particular cell, the more compelling the service, as content is sent only once over the radio while revenue is perceived many times.


The different main broadcast technologies
MTV :Diversity of broadcast technologies

A number of technology platforms currently exist for multimedia broadcast services:

DVB-H (Digital Video Broadcasting - Handheld) is the extension of existing DVB-T to support terrestrial broadcasting of video streams to multiple handheld mobiles. The existing TV broadcasting network is fully reusable with an upgrade to the DVB-H standard. Besides audiovisual and TV streams, DVB-H carries IP-based data including files, notifications and auxiliary data streams for additional services.

MBMS could be used in two modes: for multicasting multimedia streams over a GSM/3G network to participating mobiles, and to broadcast to all mobiles in the geographical area covered by the base station. MBMS enables:
- An optimization of radio resources: data is sent only in the cell where interested users are located.
- Data is sent in point-to-point (dedicated) mode to each user if the number of users in the cell is small.
- Data is sent in a point-to-multipoint mode when the number of users interested in the data increases to a level at which it is more advantageous to broadcast information than to have many dedicated radio bearers. The threshold between point-to-point and point-to-multipoint distribution can be chosen by the operator.

DMB (Digital Media Broadcasting) is an evolution of DAB (Digital Audio Broadcasting) technology. The satellite-based implementation S-DMB is restricted to Asia and in Europe the focus in on the terrestrial T-DMB.

Media FLO is based on the Forward Link Only (FLO) specification for "Terrestrial Mobile Multimedia Multicast".

Satellite Services for Portable (DVB-SH) is a European satellite-based concept with direct-to-mobile transmission addressing coverage in rural areas and complemented with terrestrial repeaters to provide deep indoor coverage in urban areas.

S-TiMi is a Chinese standard that combined terrestrial and satellite solutions in a single frequency network. It is similar to DVB-SH in many respects but differs in frequency bands and channel coding.


Service protection and Content protection
MTV: Access control for broadcast services

Service protection (refers to controlling consumer access to content on a service provider's network. It's a subscription management role that grants access to a service, for example, access to a defined set of audiovisual multimedia data for a specified length of time. Service protection protects the pipe and prevents theft of service. It does not define what happens to content once delivered to the client.

Content protection deals with post-delivery use rights which specify how content can be used according to permissions and constraints. It has the purpose of securing the individual pieces at the content level.

Content protection and service protection play a key role in the development and growth of digital content for mobile multimedia platforms.

Different technologies for service and content protection Several technologies have been or are currently being standardized:

Conditional Access Systems - Open Security Framework (OSF) Conditional Access Systems (CAS) are extensively used today by digital TV providers over broadcast, satellite and cable networks to control subscribers' access rights and manage security. The signal sent to customers is encrypted and remains unavailable until it has been decrypted by the Conditional Access module (a CAS applet in the case of Mobile TV).

Conditional Access Systems are being used in the first deployments of DVB-H services in Italy and South Africa, and are being tested in some other countries.
The main CAS providers on the market today are Nagravision, Irdeto, Viaccess and NDS.

OMA BCAST Smartcard Profile OMA BCAST is an open global specification for Mobile TV, designed to support multiple broadcast technologies such as DVB-H, MBMS, and others. The solution significantly reduces the cost and complexity of integrating a complete, multi-scheme mobile TV delivery solution for mobile device manufacturers and service providers.

The OMA BCAST Smartcard Profile also provides extensions to MBMS and BCMCS key management to provide DRM functionality for content protection.

DRM-Based Technologies A wide variety of DRM solutions are available today in the marketplace.

Both device-based and SIM-based approaches exist. Most operators request a SIM-based solution since it offers an unrivalled level of security and guarantees independence versus the handset.


References
MTV: Gemalto references Worldwide

Several high profile operators such as H3G Italy, MTN RSA, TIM, M1, StarHub, Singtel and Mediacorp are already commercially deploying mobile TV services using Gemalto Mobile TV solutions.