The best of mobile as a marketing channel

The third screen takes the lead!

Everyone has a mobile. With over four billion subscribers worldwide, there are three times as many mobile users than television owners or internet users. That gives mobile the potential to become the prime mass medium for marketing campaigns.

Brand new offer from a world leader With its unrivaled footprint in the mobile world (1 billion SIM cards delivered worldwide in 2009 and 470 software targeting 1.2 billion users) Gemalto provides mobile marketing services to mobile operators, content providers, advertising agencies and traditional brands - anyone wanting to deliver personalized interactive content and campaigns via the mobile channel.

Through pioneering innovations, Gemalto can offer something TV and the Web can only dream of: the ability to target campaigns at individuals who are clearly identified and qualified by reliable data, the ability to send location-based messages when shops are opening: the key to certain – and superior – return on investment.

Unique differentiators

Creating the virtuous circle of mobile marketing

Our innovative mobile marketing solution is based on key assets: a unique technology - the Interactive SMS - which provides a very fluid consumer experience for qualification and opt-in campaigns, and full-marketing services based on CRM tools and regional expert teams dedicated to delivering the best commercial and marketing mix.

Gemalto gives content providers, mobile carriers, agencies and brands the benefits of a full-service mobile marketing solution enabling them to enter the virtuous cycle of mobile marketing:
Qualification/opt-in and targeting leading to Better ROI and increased use of the mobile as a marketing channel.

 

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In the News

Mar 24| Mobilizing Biz Apps: Netsize Coming To America With Mobile Marketing

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Apr 14-15| MMA Mobile Marketing Forum, Singapore

Gemalto, a key player in LTEA brand new offer from a world leader

Gemalto offers mobile carriers, content providers, ad agencies and brands the benefits of a full-service mobile marketing solution.

Gemalto’s Mobile Marketing solution encompasses three offers, all of which rely on strong marketing services and key partnerships with Mobile Marketing leaders.

A unique complete solution

Professional Services

A key factor in implementing mobile marketing successfully is to understand the audience, knowing who they are and what they are looking for. At the same time, marketers need in-depth reporting, analysis and measurement of their mobile marketing investment.
Gemalto provides marketers with a full-marketing service incorporating CRM tools and expert regional teams to:

  • Create and deliver mobile marketing campaigns
  • Measure the campaign impact and ROI
  • Understand the performance and adoption of mobile marketing activity though a segmented analysis of customer behavior
  • Provide in-depth analysis of mobile services traffic

 

In addition, Gemalto’s expert consultants help you to:

  • Define a global strategy for the deployment of Mobile Marketing activities, including promotional and customer relationship managemet activities
  • Optimize the end user experience through best practice and customer satisfaction surveys
  • Maximize the results of marketing campaigns using opt-in / opt-out data bases.

As part of its Mobile Marketing Services, Gemalto employs a “Traffic Boosting approach” for SIM-based services.

Mobile Marketing Platform

Gemalto has designed a one-stop-shop mobile marketing platform around the mobile marketing needs of any marketers wishing to implement seamless and effective mobile marketing programs.

Find out more by clicking on the Technology tab above.

Gemalto Mobile Marketing solution provides unique benefits

  • Exploits a new channel with wider reach and interactivity than traditional media
  • Improves profiling and targeting through efficient qualification and opt-in tools
  • Delivers certain – and superior – ROI and metrics

Content providers

Content Providers need to serve vast quantities of content in a variety of forms - and facilitate discovery, access and use for users.

Gemalto ensures:

  • Convenience
  • Compatibility
  • Choice
  • Discovery

… to increase service usage and revenues.

Mobile Operators

Mobile operators want to capture the untapped potential of mobile marketing.

Gemalto ensures a complete mobile marketing process around:

  • Opt-in
  • Qualification
  • Direct Marketing

… to maximize mobile operators’ user-base value

Agencies

Advertising agencies are keen to exploit the potential of a new mass medium, the mobile.

Gemalto provides a unique place to:

  • Easily implement brand campaigns
  • Reach large and well-qualified bases of users
  • Create interactive and personalized dialogue with users
  • View real-time campaign reports and analytics

… to provide better click-through rates and campaign ROI

Brands

Brands see the mobile as a compelling place to be. It’s becoming a natural part of the marketing media mix.

Gemalto helps brands engage with their target audience in a unique and efficient way, to:

  • Reach large and well-qualified bases of users
  • Create interactive and personalized dialogue with users

… to guarantee higher click-through rates and better ROI than traditional advertising channels

A unique Mobile Marketing Platform

A one-stop shop solution that makes mobile marketing successful from marketers to consumers !
 

In addition to classic CMS & Adserver functionality enabling content and advertising management and delivery to users’ mobile phones through all types of mobile channels, Gemalto provides:

A unique interactive SMS channel designed to enable a smooth and interactive user experience for qualification and opt-in.

A state-of-the-art CRM tool for analytics, reporting, settlement and optimization of marketing campaigns

Gemalto also provides Professional Marketing Services, with regional expert teams dedicated to bringing you the best commercial and marketing solutions.