Allynis Traffic Boosting
Helping you maximize the value of your deployed services
You’re
offering a high-end service to your users and you want to make sure that as many
of your target customers have tried it and carry on using it. However, this
isn’t always easy as this process raises questions such as who do I want to
target, how do I make it easy to access, how do I promote it, who’s using the
service and how often, how do I know if our objectives are being achieved…
Gemalto launches Traffic Boosting services to help you optimize the
service deployment process. Whether you wish to offer your customer a Personal
Data or Portal Management services we can work together to help it achieve its
potential.
Allynis Traffic boosting includes four steps:
- Service Design, Deployment & Promotion: we have a large experience with
deployments worldwide and will use best practices to optimize the design of
your service, launch it and find the best tools to increase awareness with
your customers.
- Analysis: a few months after deployment we will give you an in-depth
analysis of the service adoption and frequency of usage; invaluable data
that is currently unknown by most operators. A benchmark with similar
operators will be provided in order to identify key areas of improvement.
- Recommendations: following the analysis we provide an adapted plan of
action that results in:
- Service design modification, e.g. service ergonomics, content renewal,
etc.
and/or
- Promotion campaigns to boost adoption or usage.
- Teasing campaign: following the recommendations we can deploy
teasing campaigns on your behalf (text message, flash or interactive SMS
depending on your technical capabilities) to increase the adoption and usage
rate of the service.
We work with you to identify the targets, the message and the parameters,
and then Gemalto will run the campaign and carry out detailed analysis to
measure the impact on the service traffic.
Allynis Traffic Boosting is available only for services hosted by Gemalto.
