Focus on Mobile TV

Not long ago, the thought of watching television on a small screen seemed far-fetched. However, since 2005, interest in Mobile Television has grown rapidly and services are being introduced by Mobile Network Operators all around the globe. Mobile TV combines two of the most popular consumer products of our time: the mobile phone and the television. How is this being done, who will watch and what sort of programs are most likely to be popular?

Introduction to Mobile TV?

Extracts from different sources

What is Mobile television
Why would someone choose to use Mobile TV?
Who will use Mobile TV?

Mobile TV going live in South Africa

Extract from an interview in the 2007 Summer Review magazine.

Just as preparations for the 2010 FIFA World Cup tournament are gathering momentum in South Africa, the country’s leading mobile telephone operator, MTN, signaled its intention to lead the market in the Mobile TV area.
More...

Mobile TV: Winning in Italy

Extract from the 2007 Summer Review magazine.

3 Italia, the Italian subsidiary of Hutchison Whampoa, launched its DVB-H mobile television service just before the start of the World Cup soccer tournament in June last year. The number of subscribers is quickly approaching the half million mark.
More...