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In an increasingly competitive market, customer acquisition and retention represent a real challenge for banks. Giving cardholders the opportunity to customize their bank card with a personal photograph is a real differentiation factor.
Making the card exclusive with a personalized photo strengthens the customer’s attachment, much in the same way as customizing the mobile phone or PC screen. When cardholders have several cards they are more likely to pay with their favorite one. As a result, Allynis CardLikeMe can help move the card to the top of the wallet.
Personalized cards with a unique image are already in use in a lot of countries in four continents and are proving to be extremely successful. Innovative companies are launching this new service worldwide across all market segments: banks, retailers, transport operators and even insurance companies are sensitive to this new opportunity. Allynis CardLikeMe is an end-toend service for fully personalized cards.
It includes web services, which allow the end user to upload
and edit the picture as well as the associated secure printing services.
Customers will receive a unique card with their chosen photo. Web
service and card personalization can also be provided as separate
services on demand.
Allynis CardLikeMe web services enable cardholders to upload images directly from their computer and order online. An easy to use interface helps customers
adjust their photo. They can move, zoom, rotate or focus on one part of the
picture.
Gemalto proposes a wide range of option to boost issuers picture card program
(Photo contest, viral marketing, Image gallery content, SMS campaign...). It can
also provide consulting on picture card campaign analysis.
Allynis CardLikeMe is a turnkey solution fully integrated into the card issuer environment with each screen customized to their specifications. Cardholders connect to their bank’s website to order their card. Gemalto can manage the whole process from photo upload to card issuance. As an option, Gemalto can offer photo validation and image gallery management services.
Gemalto can also provide custom Web development & integration services for
issuers’ ebanking applications.
To deploy Allynis CardLikeMe, issuers only need to:
Gemalto has been providing personalization services for 20 years, and has over five years’ experience in photo printing. This technology has already been deployed in many countries on all continents.
Gemalto can also provide a turnkey printing solution for issuer operating in sourced personalization.
Allynis CardLikeMe can be deployed anywhere in the world in the shortest lead-time.
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| Gemalto’s Allynis CardLikeMeTM enables card holders to customize their cards with a personal photograph |
CardLikeMeTM Demo site |
