Italy

Italian mobile operator WIND is using Gemalto’s Smart Video Card to deliver software to allow wireless Internet access from the subscriber’s PC, opening up a host of new opportunities for promoting value-added mobile services.

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Singapore

Powering Mobile TV

Participants in a world-first Mobile TV trial have been able to enjoy comprehensive telecasts of the 2008 Beijing Olympics as well as a rich variety of content. The OMA* smart card compliant consumer trial is being enabled by Gemalto’s UpTeq™ Mobile TV SIM and viewership measurement service in Singapore. This SIM provides the end-to-end security needed for mobile digital television and is a simple, well-understood means for operators to market their services in any combination of post-paid, pre-paid or pay-per-use model.

The SIM also has the unique ability to analyze viewer usage patterns such as most viewed channel, duration spent viewing a channel and other channel switching patterns. The measurement system records, organizes and presents this valuable data for further analysis. This gives service operators a critical tool to observe and anticipate growth trends, and to identify problem areas that ordinarily are difficult to spot.
(* Open Mobile Alliance)

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Brazil

3G comes to Brazil

Gemalto provided its USIM cards to Brasil Telecom for the launch of its 3G network in June. The USIM technology -  advanced software adapted for 3G networks and loaded in SIM cards - will allow Brasil Telecom’s users to access unique value-added services and benefit from higher levels of security on electronic transactions performed with their cellphones.

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Italy

Italians use their cellphones to take the bus

TIM (Telecom Italia Mobile) has chosen Gemalto to support the launch of an unprecedented NFC program in Trento. Gemalto is providing TIM with transport applications embedded in SIM cards, allowing TIM customers to use their cellphone as a convenient access device to take public transport. Users can buy tickets from anywhere at any time through their cellphone and use it as a transport pass - even when the battery isn’t charged.

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China

Multimedia SIMs come to China

The first large-scale multimedia SIM deployment in Asia is taking place in the Chinese provinces of Guangdong, Shanxi, Beijing, Jiangsu and Shanghai, where Gemalto is deploying FullMultimedia SIM cards for China Mobile. The project was launched with four different Windows Mobile 6.0 handsets from leading Asian manufacturers, and Gemalto was able to integrate multimedia SIM-based content and applications into the high-functionality handsets without any problems. The FullMultimedia SIM is being distributed to China Mobile’s premium subscribers and features a multimedia phonebook and advanced SMS management - two applications the telecoms company has identified as critical.

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Taiwan

Leading the way in NFC

Taiwan Mobile is deploying the world’s first commercial NFC (Near Field Communication) SIM-based mobile contactless system. Now Taiwan Mobile’s subscribers can securely purchase goods, top-up their transport pass and manage their coupons just by using their mobile phone in a contactless mode. As most people always keep this personal device with them, the mobile contactless technology clearly brings greater freedom and convenience. Gemalto successfully leveraged its experience in the telecommunications, transport and financial sectors to develop a secure solution meeting the specific needs of partners and end-users. “Every subscriber is convinced that mobile tap-to-pay is fast, convenient and easy to use. We responded by becoming a business facilitator”, says Tan Teck Lee, President, Gemalto Asia. Jeff Ku, VP Emerging Services, Taiwan Mobile, adds “Remote management of contactless services is key. With these enablers subscribers do not have to go to a bank branch or train station to load and update their applications.”

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